I've heard a lot about the Old Spice commercials with Isaiah Mustafa, so I decided to see the ads myself. Turns out, he is good looking and advertises Old Spice in the weirdest scenarios. The ads itself were really strange...
But while I was watching some videos, I noticed that one had Terry Crew in it. This led me to watch all of the Old Spice videos with Terry Crew in it (link) and I don't really have an opinion on Old Spice now.
There was a lot of screaming (which is common for Terry Crews) and a lot of weird transitions and scenes. I'm not really sure what to make of the scenes... There were exploding faces, exploding bodies, muscle-movement-powered-sound system...
If the association that Old Spice is going for is weirdness and crazy fun, I think they are succeeding. But there's a different motive involved, I'm not sure what it is and if it worked. Terry Crew is a very funny person and well known in the media, so we can say that they used a celebrity to sell their product.
I am interested in watching these. It really seems like old spice is trying to engrave some sort of memory into the viewers minds to make us remember them. However, If it's a good image we remember...that is a whole other story.
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