What Did I Tell You?

Dove's "Amazing Love Story" Ad

I meant to update this post two days ago, but here it is now.

To those of you who caught onto this during my group Dove's presentation, you should remember this ad.

That's right, the famous love story revolving around Dove's deodorant.


Dove's advertising techniques are sometimes very subtle or very abrupt. For the beauty patch, I would consider it to be a very subtle commercial because though the fake patch was made by Dove, there was no mention of Dove until the very ending logo.

So, when comparing the beauty patch to this love story, I would have to say the love story was pretty abrupt. I almost missed it, but Dove's little dove is shown n the bottom left corner in the beginning of the video. Unless the viewer caught onto that, the commercial must have been very confusing at the end because Dove comes out with the line, "The sweatiest moments are some of the most precious." It just seemed like a very bad product placement at the end.

This commercial was one of those that you ask, "What?" at the end of because you didn't catch on that it was an ad (not a story) until the very end.