The Link Between Modern and Traditional

Telecom Giant SoftBank Adapted Digital Comms for an Older User

This ad is about Telecom teaming up with a man named Hiroshima in Japan. His mother has never sent a email in her life and lives on an island with the lowest technology using rate. Hiroshima moved to the city with his family so that his children could experience more things, but that left his parents to miss out on the childrens' growth. So, Telecom teamed up with Hiroshima to modernize the tools that the mother already used in her daily life. For example, SNS could be printed out as a newspaper format from a printing tool inside her mailbox and a robotic box that encases the pole in her house records the childrens' height every time Hiroshima uploads or updates the software.

I think this was a great way to connect with people who are reluctant to adjust to the modernizing world. All this new technology is hard enough for high schoolers who are expected to know how to use a Mac and imovie while not even owning a computer or laptop. So, how can we expect the elderly or just the older generations to adjust just as quickly as us?

This modernization and adjustions probably cost a lot of money, but I think it's worth it if it allows the older and newer generations to find a middle ground.