COME ON...

Durex Livestreamed Couples in Bed in China. For three HOURS.

Yes. I know. I know.

And it's actually real. Like, no joke.

So to those of you who do not know who Durex is, (I actually didn't know either until I looked it up..) it is a company that sells condoms. According to the video description (link), Durex is "one of the most edgy and cheeky brands marketing in China." The company is also told to have advertisement that "focuses entirely on social and digital media, with funny viral posts that have made it a hit with youth."

And now, they have released a three hour livestream of fifty couples in bed. Honestly, this is scary to me. I get that their target is the media and the youth but seriously?

On the bright side, it apparently "doesn't include most of the things you think it will." 

(It is a three hour advertisement that I am not willing to waste my time on, so the description is coming from the website itself and my ideas are based off the first few minutes where all the couples were still listening to the director and stretching.) 

So this is what happened according to the website:

"50 couples were sitting in white beds, wearing white bathrobes and slippers, playing with condom boxes. Screenshots shared on social media showed the couples doing calisthenics, eating bananas and chatting. The 'climax' was a puff of white smoke erupting from a giant Durex box. Maybe it was a metaphor for something sexual. To some it seemed to signal that this was all a lot of hot air.

"Some doubted whether the program was really livestreamed. One commenter on Weibo called it 'the most boring live show in history and the most unsuccessful marketing case in Durex history.' Another viewer vowed to only use other condom brands in the future. The company's marketing department didn't return an email seeking comment.

"On the other hand, people were definitely talking about the brand. And according to Chinese media reports, 5 million people tuned in across multiple video platforms."

I wonder what you guys were expecting before this summary...

But my opinions are fairly short.

I don't have any huge resentment to this ad. These types of ads just come and go, I think.

There wasn't anything weird so (well they say so anyway) I think it's a weird way of getting their name out there but I guess it worked for those 5 million viewers...