Dove has really taken advertisement to a whole new level.
Recently, Dove released an ad in Times Square about Body Wash. The company had been keeping track of the weather and rain patterns to release this video at the perfect time, during the rain.
The video is of a woman named Alice who takes a shower at the same time rain starts to fall on Times Square. The Body Wash is rubbed onto Alice's skin (like any other Dove ad) but it is even more noticeable and eye-catching because of the timing. Women stopped to take photos and videos of this advertisement and were mostly smiling in the video.
I think it was a pretty good idea. I would have never thought of it, but to research that far to know when the perfect timing is... It's a pretty amazing video. I think I would also stop and take a couple pics and a video from just the pure amazement at the timing of the video.
If Dove uses weather forecasts for their ads, it makes you wonder what else they could use or are already using for their benefit?
Dove's Smart Billboard On A Rainy Day
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