Purely Psychological

So the Media Project in Mr. Maxwell's class led me to Dove's Beauty Patch, the RB-X.

The advertisement is more like a campaign about Beauty being a state of the mind. The video starts out with ordinary women coming into a room and speaking to a psychologist who also studied the human body for almost thirty-five years. They tell her how they feel about themselves and openly admit that they probably judge themselves harder then others do. They are told to keep the patch on for twelve hours and record a diary every day.

When the women come back a few weeks later, their attire is noticeable brighter and stylish. All the women say that they now feel comfortable in their own skin and that wearing tight clothing is not so distressing anymore. When told to flip the patch covering over to see the ingredients of the patch, the camera zooms in to show one word: "Nothing."

Dove's campaign, "Beauty is a state of the mind", was very well done, in my opinion. The website of the campaign says that only four percent of women globally feel pretty or like themselves. That's pretty severe. So ninety-six percent of women globally don't like themselves or feel beautiful. And the reason is simply the "perfect body" or guidelines society has set through social media.

Diversity in age and ethnicity of the women yet similarly in how they perceive their own beauty before the patch is what really made this ad stand out.

Dove's Beauty Patch